About Us

The BlueShore Mother’s Day Run is operated by an experienced production team that includes a Local Organizing Committee, local event contractors, a team of volunteers and staff from Pinnacle Fitness Inc.. Pinnacle Fitness Inc. is a small business that specializes in event management and is comprised of former National Team Coaches, athletes and event specialists. The leaders of Pinnacle Fitness Inc. have built and managed a number of major endurance events including the Subaru Western Triathlon Series, Banff Marathon, Melissa’s Road Race, National Triathlon Championships, ITU races, and Pan Am and Commonwealth Games Qualifiers.


Our Philosophies

At Pinnacle Fitness Inc. we believe that along with hosting the event comes a responsibility to ensure the following priorities are at the forefront of the event:

  • Healthy and accessible activities for everyone
  • Community benefits through contributing to local charities and benefactors, economic impact to local business, healthy activities for youth, family activities, volunteer recognition programs, local leadership development, participant enjoyment and fun!
  • World-leading sustainability programs
  • Stewardship of Stanley Park

Our Vision for the Participants

The Vision of Pinnacle Fitness is to offer a professional, safe, and world-class experience for the participant, sponsor, volunteer, and spectator – all in a race venue carefully selected to showcase the stunning beauty of the area.  The events are designed so that participants of all abilities can be part of a great experience and feel the rush that achieving a goal can give.  The very nature of running encourages a healthy, active lifestyle that is environmentally friendly promoting “people powered” means of transportation.